Our 3-Step Process to Achieve Effective Personal Branding



Personal branding is not a one-off exercise, and it cannot be fully outsourced, either. Rather, it is an ongoing journey led by you, and one that evolves over time.

With that in mind, Markman Media has developed a unique 3-step service to achieve a powerful personal brand that serves you today, while adapting as you and your circumstances evolve.

STEP 1: FORMULATE

By taking a deep dive into describing yourself who you are as an individual and a professional, we help you to identify your unique and strong value proposition:

  • Formulate your strengths, competencies, qualities, achievements, values, goals, vision, personal mission and ways to monetise your personal brand.
  • Pinpoint your niche, core audience and circle of power.
  • Create your Personal Brand Blueprint.
Now it’s time to package your key messages for different points of contact with the world, especially with your potential employers, recruiters, business partners, prospective and current clients. With your input we:

  • Determine and package the most appropriate online and offline platforms to reach and interact with your target audience.
  • Work on your image, style and self-presentation.
  • Develop visuals and content for your personal brand.

STEP 2: CREATE

STEP 2: CREATE

We help you package your personal brand in the most effective way. With your input and feedback, we will:

  • Determine the most appropriate social networks and other platforms (online and offline) to reach and interact with your target audience.
  • Develop visuals for your personal brand.
  • Collect and analyse the activity of your competitors to gain insights into what works, what doesn’t and what you can do differently.

STEP 3: PROMOTE

You are ready to amplify your personal brand! Working alongside you, we will:

  • Develop a personalised networking strategy to help you further raise your profile.
  • Help you secure speaking engagements and media opportunities.
  • Create a variety of benefits-driven content that will inspire members of your target audience to reach out to you.
  • Support you in generating a desired career or business opportunity.

Why You Should Work With Markman Media

Markman Media’s founder and CEO Maria Markman knows firsthand how rewarding it can be to establish and grow a unique personal brand. But it isn’t always easy.

When you partner with MM, we’ll guide you through each part of the personal branding process.

You will be fully supported to activate and amplify your personal brand online and offline in a deliberate, strategic and ultimately effective way.

Create your personal brand today!

Create your personal brand today!